IRL Entertainment

Selected work

The room remembers.

Three projects, described plainly: the brief we were given, what we programmed and what it did for the room.

Case studies

Fireworks above the Ain Dubai wheel with guests watching from the beach at JBR
Ritz-Carlton · JBR

New Year's Eve celebrations

The brief
A beachfront New Year's Eve for a mixed international audience, with a countdown that had to land precisely against the fireworks.
What we did
A single programme across the beach and terrace: dinner-length live sets, a lift into the countdown, then a DJ closing the night.
Talent involved
  • Live band
  • DJ
  • Roaming percussion
Outcome
The room stayed together through the countdown and the floor held until close.
Watch it in action
Sabroso Sundays trio in white with conga and shaker performing at TAMOKA Dubai
TAMOKA Dubai · JBR

Sabroso Sundays

The brief
A Sunday brunch that needed its own identity rather than another generic daytime playlist.
What we did
A Latin residency from 1:30 to 4:30pm — live percussion and vocals moving through the room, with a resident DJ underneath.
Talent involved
  • Sabroso Trio
  • Resident DJ
Outcome
A repeatable weekly format with a returning crowd and a recognisable sound.
Watch it in action
The Boxtones and DJ Naomi performing on a purple stage at the Abu Dhabi HSBC Championship
Yas Links Golf Club

Abu Dhabi HSBC Championship

The brief
Entertainment across a multi-day championship, covering a public village and separate hospitality tents with very different audiences.
What we did
A rotating schedule of live and DJ sets in the village, with quieter, shorter sets programmed into hospitality around play.
Talent involved
  • The Boxtones
  • DJ Naomi
  • Solo musicians
Outcome
Continuous coverage across the site without either audience hearing the wrong thing.
Watch it in action

Planning something on this scale?

Send the brief